About me
Good design mostly comes down to restraint knowing which ten things not to build, so the one thing that matters gets done right.
I’ve spent the last several years leading design teams, hiring, mentoring, and setting the bar for craft while staying close enough to the work to ship it myself when it matters.
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Users Impacted
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Years Across Product, Design & Leadership
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Products, Platforms & Systems Shipped
Previous Company
About
Jio Fynd
Fynd is an AI-native retail technology company powering commerce at the scale of Reliance Retail, India’s largest retailer. From JioMart to 20,000+ stores, it builds the technology layer behind some of India’s biggest retail experiences
2019
Founded
350K+
orders/hour
2,300+
Brands
20K+
Stores served
300M+
Customers served
$2.5B
GMV enabled
Design Engineering
Path So far
I have led design orgs of 40+ people at Fynd, BookMyShow, and Microsoft. Hiring the right people, setting a real bar for craft, and getting out of the way once the team knows what good looks like.
Jio Fynd
Driving the design of AI-native products at Fynd, partnering with product and engineering to build intelligent, user-centric experiences.
2023- Jul 2026
Design Staff manager
Microsoft
Shaped product experiences for Bing and MSN, combining user insights, design strategy, and cross-functional collaboration to deliver impactful solutions.
2021 – 2023
Sr. Design Manager UXD
BookMyShow
Built and led a team of designers, defining design standards and delivering impactful experiences for millions of users.
2018 – 2021
UI/UX Design Manager
Jio Fynd
Led design and established design standards, processes, and systems that improved consistency and collaboration.
2015 - 2017
Sr. Designer
FutureWorks Media Limited
Led design and established design standards, processes, and systems that improved consistency and collaboration.
2012-2013
Designer
Big Block LA
Led design and established design standards, processes, and systems that improved consistency and collaboration.
2010- 2012
Motion Designer
