Welcome
DESIGN STATE - 26
Designing what comes next, building what matters at Fynd
Designing what comes next, building what matters at Fynd
Design Staff Manager
Fynd Jio Global
10+ years leading design teams from 0 to 1 products to enterprise scale, with design accountable to business outcomes.
Sr. Group Design Manager
FYND JIO GLOBAL
10+ years leading design teams from 0 to 1 products to enterprise scale, with design accountable to business outcomes.
DESIGN STATE - 26
Designing what comes next, building what matters at Fynd
Design Staff Manager
Fynd Jio Global
10+ years leading design teams from 0 to 1 products to enterprise scale, with design accountable to business outcomes.
Sr. Group Design Manager
FYND JIO GLOBAL
10+ years leading design teams from 0 to 1 products to enterprise scale, with design accountable to business outcomes.
Sandeep Nair | Mumbai
Leading a 40+ person design org at Fynd, the AI technology company behind the digital infrastructure of Reliance Retail.
Leading a 40+ person design org at Fynd, the AI technology company behind the digital infrastructure of Reliance Retail.
Design Leadership | Product Strategy | AI Products | Design Systems
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Years Across Product, Design & Leadership
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Years Across Product, Design & Leadership
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Products, Platforms & Systems Shipped
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Products, Platforms & Systems Shipped
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Designers Led
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Designers Led
Career
Path so far
Path so far
My scope grew from shipping screens to owning outcomes: a 40+ person design org at Fynd, 22 designers at BookMyShow, 9 at Microsoft. The method stayed the same. Understand the problem deeply, cut scope to what matters, and measure the result.
My scope grew from shipping screens to owning outcomes for large scale product teams. The method stayed the same. Understand the problem deeply, cut scope to what matters, and measure the result.
JIO Fynd
Own design for Fynd's AI-native products, leading design orgs with four managers across product, visual, motion and web. Consolidated Pixelbin's five disconnected tools into one product: paid conversion up 18%, cross-product drop-off down 40%.
2023 – Jul 2026
Sr. Group Design Manager
JIO Fynd
Own design for Fynd's AI-native products with a 40+ person org and five managers. Consolidated Pixelbin's five tools into one product: paid conversion up 18%, cross-product drop-off down 40%.
2023 – Jul 2026
Sr. Group Design Manager
Microsoft
Led 9 designers across Bing and MSN verticals such as Health, Autos, Sports, Edu tech etc Rebuilt MSN pages for an increase in engagement metrics and led a product strategy resulting in positive growth in business outcomes
2021 – 2023
Sr. Design Manager
BookMyShow
Built and scaled a 22-person design team. Set up the design system, principles and training that gave every product team one quality bar.
2018 – 2021
Design Manager
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Selected Work
Each case study follows the same path: the business problem, the decision we made, the trade-offs we accepted and the metric that moved.
Product Strategy
Product Design
Visual Design
Jio Bharat ONDC | AI Super App
Launching soon: one AI interaction layer across shopping, food and news, so users act on intent without needing to understand ONDC.
Product Design
Visual Design
Jio Bharat ONDC | AI Super App
Launching soon: one AI interaction layer across shopping, food and news, so users act on intent without needing to understand ONDC.
UX Strategy
Visual Design
Design Systems
MSN Sports | Product Strategy Case study
77% of fans felt overwhelmed. Rebuilt the information architecture around match state: +27% user engagement.
Visual Design
Design Systems
MSN Sports | Product Strategy Case study
77% of fans felt overwhelmed. Rebuilt the information architecture around match state: +27% user engagement.
Product Design
Product Strategy
Visual Branding
Pixelbin | Product website & Ecosystem
Five disconnected tools, under 1% conversion. Consolidated into one funnel: +18% paid conversion, $100K to $200K added monthly revenue.
Product Strategy
Visual Branding
Pixelbin | Product website & Ecosystem
Five disconnected tools, under 1% conversion. Consolidated into one funnel: +18% paid conversion, $100K to $200K added monthly revenue.
Product Design
Visual Design
Design Engineering
Gauze | AI Healthcare Platform
Clinicians distrust black-box AI. Designed explainable, annotated diagnostics and scoped phase one to validated cardiovascular use.
Visual Design
Design Engineering
Gauze | AI Healthcare Platform
Clinicians distrust black-box AI. Designed explainable, annotated diagnostics and scoped phase one to validated cardiovascular use.
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Products Built
Pixelbin.io and Fynd Studio
(India’s top ranking AI media generator) turns AI media generation into a production-ready creative service for enterprise teams. Every image below was generated on the platform my team designed.
Pixelbin and Fynd Studio
turn AI media generation into a production-ready creative service for enterprise teams. Every image below was generated on the platform my team designed.
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Products shipped at Fynd
Products shipped at Fynd
Live products shipped under my design leadership at Fynd in the last two years.
Latest Live Products
Pixelbin
One place for AI image and video editing, generation, and asset management, replacing five disconnected tools. Lifted paid conversion 18% and cut cross-product drop-off 40%.
Pixelbin
One place for AI image and video editing, generation, and asset management, replacing five disconnected tools. Lifted paid conversion 18% and cut cross-product drop-off 40%.
Fynd Design
Employer brand for the design org: an immersive 3D site showing what it’s like to design at Fynd.
Fynd Design
Employer brand for the design org: an immersive 3D site showing what it’s like to design at Fynd.
GlamAR
3D, AR, and VR shopping tools for retail and beauty brands: virtual try-on, product configurators, and AI skin analysis, built to cut returns and lift conversion.
GlamAR
3D, AR, and VR shopping tools for retail and beauty brands: virtual try-on, product configurators, and AI skin analysis, built to cut returns and lift conversion.
Kaily
An AI agent platform that handles customer support and sales across WhatsApp, web chat, email, and voice in 90+ languages, with handoff to a human when needed.
Kaily
An AI agent platform that handles customer support and sales across WhatsApp, web chat, email, and voice in 90+ languages, with handoff to a human when needed.
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Building with AI
Building with AI
Design Leadership
Org Design
AI Product Strategy
Design Leadership
Org Design
AI Product Strategy
Operating Models
Hiring & Mentoring
Business Outcomes
Operating Models
Hiring & Mentoring
Design doesn't end in Figma anymore
Internal platforms and AI products I built
Internal platforms and AI products I built
When a bottleneck slows the team down, I build the fix myself. Two of these are internal platforms at Fynd and AJIO Luxe; the third is a personal AI product.
Design and engineering keep blurring together for me. I like working where product thinking, interaction design, and code overlap.
When a bottleneck slows the team down, I build the fix myself. Two of these are internal platforms at Fynd and AJIO Luxe; the third is a personal AI product.
02.
AI operating platform for running the Fynd Studio design org
Fynd Command Centre runs the design org as a product: project delivery, team capacity, finances, client engagements and the pitch pipeline in one place, with an AI agent that talks to clients on WhatsApp.
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AI operating platform for running the Fynd Studio design org
Fynd Command Centre runs the design org as a product: project delivery, team capacity, finances, client engagements and the pitch pipeline in one place, with an AI agent that talks to clients on WhatsApp.
02.
AI operating platform for running the Fynd Studio design org
Fynd Command Centre runs the design org as a product: project delivery, team capacity, finances, client engagements and the pitch pipeline in one place, with an AI agent that talks to clients on WhatsApp.
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Built the AI platform powering ₹3Cr/month in AJIO LUXE ad spend.
AJIO Luxe teams use it to spot advertising trends, choose which products to push and manage campaigns across ₹3Cr of monthly ad spend, turning raw campaign data into decisions.
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Built the AI platform powering ₹3Cr/month in AJIO LUXE ad spend.
AJIO Luxe teams use it to spot advertising trends, choose which products to push and manage campaigns across ₹3Cr of monthly ad spend, turning raw campaign data into decisions.
01.
Built the AI platform powering ₹3Cr/month in AJIO LUXE ad spend.
AJIO Luxe teams use it to spot advertising trends, choose which products to push and manage campaigns across ₹3Cr of monthly ad spend, turning raw campaign data into decisions.
03.
AI stock intelligence platform that turns market data into buy-or-skip decisions.
AI Stock Screener reads news, charts, fundamentals and historical data and returns a clear Buy or Don't Buy call, with the news weighed first. A personal product built end to end with AI tools.
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AI stock intelligence platform that turns market data into buy-or-skip decisions.
AI Stock Screener reads news, charts, fundamentals and historical data and returns a clear Buy or Don't Buy call, with the news weighed first. A personal product built end to end with AI tools.
03.
AI stock intelligence platform that turns market data into buy-or-skip decisions.
AI Stock Screener reads news, charts, fundamentals and historical data and returns a clear Buy or Don't Buy call, with the news weighed first. A personal product built end to end with AI tools.
Design. Engineer. Iterate. Repeat.
The future belongs to people who can
think like designers and build like engineers
The future belongs to people who can
think like designers and build like engineers
LOCATION
Mumbai, India
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LOCATION
Mumbai, India
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LOCATION
Mumbai, India